With one of the Yorkshires sponsor already going out, this will definitely cause a dominos effect and rest of the sponsors also withdraw from sponsoring them I believe!
I’m so glad that the sponsor withdrew. I’m sure many more troubles are coming their way.
Yorkshire suspended by ECB from hosting international cricket
And… Nike cancels its deal with Yorkshire County Cricket Club. Really robust actions by sponsors. I really wish the people, players, administrators and everyone involved will really reflect on this issue.
Nike cancel kit sponsorship in latest blow to Yorkshire Yorkshire racism crisis - Nike cancel kit sponsorship in latest blow to Yorkshire
This is good from the sponsors perspective, Together these leading by example behavior from respective businesses will help eliminating these sort of Racism out of cricket, I was closely watching the local sponsors like Yorkshire Tea and Tetley Bitter and their action towards this issue. Glad they’ve pulled out of sponsorship and did the right thing, This is going to change the YCCC and county cricket for good
This is why think Eoin Morgan is the best ever England Captain. Not just because he won the world cup:
Eoin Morgan: ‘Significant change’ on racism more critical than ‘any trophies we win’