The BCCI on Monday announced that Viacom 18 have grabbed the media rights for the upcoming Women’s IPL for a whopping Rs 951 crore for five years, pipping other bidders, including Disney Star and Sony, in the auction.
According to BCCI secretary Jay Shah, the fee per match will come to Rs 7.09 crore for the next five years.
“Congratulations @viacom18 for winning the Women’s @IPL media rights. Thank you for your faith in @BCCI and @BCCIWomen. Viacom has committed INR 951 crores which means per match value of INR 7.09 crores for the next 5 years (2023-27). This is massive for Women’s Cricket,” Shah tweeted.
“After pay equity, today’s bidding for media rights for Women’s IPL marks another historic mandate. It’s a big and decisive step for the empowerment of women’s cricket in India, which will ensure the participation of women of all ages. A new dawn indeed! #WIPL @ICC @BCCIWomen,” read his other tweet.