The Indian cricket team got a new sponsor in the form of sports apparel and merchandise giant Adidas, the Board of Control for Cricket in India secretary Jay Shah confirmed on Monday. Shah took to Twitter to confirm the change in sponsor. He tweeted: “I’m pleased to announce @BCCI’s partnership with @adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands. Welcome aboard, @adidas”.
The current sponsor - Killer Jeans - will only have the sponsorship rights till May 31, following which the deal Adidas will take over.