The Board of Control for Cricket in India (BCCI) and Mastercard have jointly launched the #HalkeMeinMattLo (don’t take it casually) campaign as part of their ongoing endeavor to support gender equality on and off the field.
The #HalkeMeinMattLo campaign is designed to break stereotypes by presenting the achievements of women cricketers at both national and international levels and highlighting their commitment and passion towards the game. The campaign will run during the India-Australia’s Women’s T20 series to be played in Mumbai from December 9-20, 2022.